Manjunath: Photo-Freak: Blenders Pride Bangalore Fashion Week

On 29th I was at office at 11:30am got a call from my old friend Srinivas and informed me that he is coming to Bengaluru from Mysore to BFW and he told that he had a pass for one of the show of his friend, from this I got a chance to see the fashion show from one my friend Srinivasan, and he was invited from one of the designer to do the photo shoot of his show.

About the Designer:

From an early age, Sharad Raghav's textbooks were filled with doodles of cuffs, collars and so on. Lesser known then, was the fact that these doodles would soon translate into Fashion Illustrations, a rich traditional vocabulary of Indian Art and craft. Hailing from the princely state of Rajasthan, Sharad perused medicine in his initial years. However the blossoming romance of 6 years, amid Fashion and him eventually gave birth to Sharad Raghav, the label as we see it today.

His tryst with accolades came from the internship days in Delhi, and winning the Best Designer Award in the Creative outfit round finally brought him to Mumbai in 2004. His initial days saw him experiment with various designs, be it Launch of Zero for Ogilvy & Mather, Absolute Vanilla for Percept D'Mark or the International Watch Show, at the World Trade centre.

His adroitness to amalgamate jewellery and textiles caught the eye of Jewellery houses like D'damas, Gitanjali and Agni. His noticeable achievements include the Ethnic Ghagra-Choli designed for Ms. Natasha Suri for the Miss World 2006 contest; Cover shoots for Femina, Women's Era, Rivaaz (Asia Pacific Publication), Cineblitz, among others.

Agni Diamond's showcasing at JW Marriott, Tahiti Pearls annual show at The Taj Mahal Hotel, Mumbai, Atharav College of Fashion tie up with Milan Fashion School, Diamond Show for DTC, among others, paved his way to his alliance with Bollywood and Indian Primetime Television.

Sharad has been styling for the prestigious Indian Television Awards, since 2005. Furthermore, he bagged the Sahara Star Ad campaign and various Television serials on Prime Time Channels. In 2008, Sharad was appointed Exclusive Designer for Manish Creation Kolkata, with a focus of creating trendsetting designs in Sherwani's and Kurta's.

Sharad shyly defines his design philosophy as "Sui Generis Personalized Perfection". He aims to create "Personas" not just designs. The Sharad Raghav label dresses both men and women with equal savoir-faire.

The superior design aesthetic of Sharad Raghav with rich and sensuous textures and silhouettes complimenting each body personally has made this name ubiquitous among his patrons.